What is Digital Marketing?
Digital marketing means promoting products or services using the internet and electronic devices. It involves advertising on websites, social media, email, and search engines to reach potential customers.
Scope of Digital Marketing
The scope of digital marketing refers to the range of opportunities and activities available to promote products or services using digital channels such as websites, social media, email, and search engines. It includes strategies like SEO, content marketing, social media marketing, email marketing, and online advertising, all aimed at reaching and engaging with a target audience to drive business growth.
Techniques of Digital Marketing
- SMM
- SEM
- WEB DESIGN
- SEO
Search Engine Optimization
SEO, or Search Engine Optimization, is the process of improving your website’s visibility and ranking on search engine results pages (such as Google, Bing, etc.). This is done through various strategies and techniques aimed at making your website more appealing to search engines, thus increasing the likelihood of it being shown to users when they search for relevant keywords or phrases.